Green Bay Area Mom continues to grow, joins Chamber

By Jen Hirthe

GREEN BAY – What started five years ago as an outlet for a local mother has grown into a go-to parenting resource location in the Green Bay and Appleton areas.

Green Bay Area Mom, formerly Green Bay Area Moms Blog, an online parenting networking community, was founded in 2016 by Ruth Fameree as a blog, after she said she realized there was a void for parenting groups. parents in the area.

Fameree passed the torch to another local mom, Amanda Lawniczak, who became the new owner in 2019.

Lawniczak said running a business was new to her, but she knew it was up to her to make an impact in her community for other moms like her.

Soon after, the Green Bay Area Moms Blog became a Green Bay Area Mum as the “word” blog “no longer accurately described what the Green Bay Area Mum was.” , Lawniczak said.

In 2020 the name, logo / appearance and website have been changed.

And in 2021, Jennifer Birschbach, Green Bay Area Mom contributor and events coordinator, joined Lawniczak as a co-owner.

The duo haven’t looked back since.

Specializing in local events, guides, positive parenting support and advice, connections with local businesses and resources, the goal of the online business is to connect moms and families to resources and to each other. others.

“Green Bay Area Mom started out as a way to connect mothers to each other and to our community. Birschbach said, “A few small events were held each year as the number of subscribers to the Green Bay Area Moms blog increased.”

Over the past year, Lawniczak said the group has grown in terms of the number of events held, social media presence and “we now have products for everyone – shirts, sockets, hats, tumblers, water bottles, coffee cups, cans. and more.”

This month, the company took another step towards future growth by becoming a member of the Greater Green Bay Chamber.

The duo said it was just another way to connect.

“Just like us moms need a community to help us get through the tough times of mothering, businesses thrive best when they can come together and support each other,” said Birschbach. “We wanted to join the Chamber, so we could connect and learn from other business owners and give Green Bay families the resources they need and want.

Lawniczak said being a Chamber member would also help them connect with new moms moving to the area.

“This will connect us with local businesses to partner with and give us the opportunity to serve our community on a larger scale,” she said.

Lawniczak said the group is always on the lookout for other moms to help them grow.

As more things open up and people continue to venture out again after months of lockdown due to the COVID-19 pandemic, she said they were eager to bring back more ‘events, such as their Bloom event for new and expecting mothers, as well as building on the events they have hosted this year, such as Mama’s Night and Cookies with Santa.

“We are also working to establish monthly play dates, create new guides for our region, work with our contributors to bring more content and support to more communities in Green Bay.” said Birschbach.

While the name may suggest that this is a moms-only group, Lawniczak said it includes “moms, dads, dog mums, grandparents, aunts – we try hard to ‘to be there for all parents’.

“We understand that parenting is difficult, and we aim to make things a little easier with guides on the area, fellowship, events and blog posts that cover many aspects of parenting,” he said. she declared.

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